ROLE
Graphic design
Illustration
Information design
Layout design
Illustration
Information design
Layout design
ABOUT
Visual identity development, layout design and illustrations for the LuoTo report, an action plan for ecological transition in cultural and creative sectors.
The LuoTo report investigates how Finland’s creative fields have approached sustainability, what are the biggest wins yet to gain and how the creative fields might affect the greater society by in its pursuit of sustainable development.
As the report’s target group includes both ministries as well as grassroots-level operators and creatives themselves, the report needed to look both formal and appealing to creatives. The text-heavy 168-page report needed to be easy to ready and browse and inspire action.
I worked together with the client to build onto the existing visual identity and found ways to implement the existing typography and colours in a fresh, exciting way while keeping an overall balance between a dynamic and a formal style.
The report was published by Uusimaa Regional Council in December 2023.
CLIENT
Uusimaa Regional Council
AVAILABLE ONLINE
